HOME     MENU     SEARCH     NEWSLETTER    
NEWS & INFORMATION FOR TECHNOLOGY PURCHASERS. UPDATED 12 MINUTES AGO.
You are here: Home / World Wide Web / Voice of the Customer Needs a Boss
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
Who's Best To Manage 'Voice of the Customer'?
Who's Best To Manage 'Voice of the Customer'?
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MAY
23
2013
(Page 2 of 2)

Somebody Needs To Step Up

We asked Arjun Mitra, executive vice president at Firstsource -- an outsourced customer-service provider -- for his take on customer experience management. Mitra expressed how critical it is for businesses to be on the front line of understanding customer experience in order to stay relevant in today's competitive marketplace. That means somebody needs to step up.

"Differentiated customer experience builds confidence in the brand and strengthens the emotional connects with customers. Hence, customer experience management will only grow in importance and evolve as a significant competitive advantage that is well worth the expense and the effort," Mitra said.

"Companies that make the necessary investment in customer experience management will gain the strategic blueprint they need to help boost their bottom line." If companies implement a voice-of-the-customer approach in the right manner, Mitra explains, it can make a huge difference in terms of retaining the most profitable customers and attracting new customers -- ultimately impacting top-line sales, as well as profitability.

< Previous Page  1  2

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY INTEREST YOU
High Quality CRM Data: Prevent, detect and fix errors at the point of data entry for Dynamics CRM. Trillium Software helps you achieve an accurate, synchronized, single view of customers. It's time to trust your data. Take a product tour and read CRM Analyst opinions here.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business
© Copyright 2014 NewsFactor Network, Inc. All rights reserved. Member of Accuserve Ad Network.