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In 2011, BlackBerry rolled out BBM Music, hoping to capitalize on the popular platform. BBM Music debuted with millions of songs from the likes of Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI. BBM lets you build a personal music profile with 50 of your favorite songs. You can refresh your profile by swapping out up to 25 songs every month. The cost is $4.95 a month.
Three Valuable Assets
We asked Michael Disabato, managing vice president of network and telecom at Gartner , for his thoughts on the latest BlackBerry chatter. He told us the company has three key assets that may be in demand.
"If you look at what the consumers are buying it's not BlackBerry handsets, with the exception of the hardcore give-me-my-keyboard folks. And that's not being critical of the give-me-my-keyboard folks. These are highly personal devices," Disabato said.
"The three things that any suitor might want to look at would be the handsets, the device management and I'll lump the network components, which are the BBM and the music and the network operations center , together as the third," he added.
Posted: 2013-09-08 @ 4:52am PT
You are mentioning that the phones only sell to hardcore keyboard folks, but if you look at Tmobile BEST SELLER 4g list, the Z10 full touchscreen sells better than S3 S4 Nokia 925, and that's in the US... only the Q10, iPhones and entry levels S2 and Nok521 rank better... How can you explain that? If they were not selling I would expect them to rank much lower.