News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Tech Trends / Kickstarter Kicks Business Up a Notch
Is your endpoint data protected?
Kickstarter's Kicking Business Up a Notch
Kickstarter's Kicking Business Up a Notch
By Nancy Owano / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
25
2013


Why is an established photography company like Lomography chasing Kickstarter to help position its new camera lens as the next big thing? It's simple: Kickstarter, a website that acts as a platform to fund new projects, has grown from its humble beginnings to become the most well-known crowdfunding platform. In fact, Kickstarter has become a key source for tech companies and many others to generate capital for launching their own 'next big thing'.

Lomography is using Kickstarter, which was founded just four years ago, to help generate funds for launch of its new Petzval DSLR (Digital Single Lens Reflect) Lens. The new device is unique because it takes the legendary high-quality glass art lens made in Russia and brings it up to 21st-century levels. It offers Petzval's super-sharp centers and bokeh (background blur) effects, together with mounts for Canon EF- and Nikon F-compatible cameras and other modern development feats.

But having a solid or unique product is not always enough to ensure success. Having the funds to produce and promote any new product is essential, explaining why Lomography and so many other companies, both large and small, are turning to Kickstarter for help.

So far, it appears Lomography has chosen its funding platform well. At the time of this writing, the company had already exceeded its $100,000 goal by raising $162,495 -- and there are still 29 days to go.

The Big Picture

While the Lomography Petzval Portrait Lens has already grabbed the interest of design shops as well as personal photography fans, something else is significant: What does the Lomography campaign say about businesses and crowdfunding?

After all, these are not lab students using a neighborhood sub shop as a home office. Lomography is an established business that is over 10 years old.

Companies are turning to Kickstarter to test what potential buyers might think about their products, to build on campaign successes when approaching next-phase backers, and also to get more ideas from eager supporters. Scientific researchers are also turning to Kickstarter to fund their own projects.

By relying on such a platform, entrepreneurs and others can better cushion themselves against the risks of failed products or creative endeavors that don't get off the ground.

Daqri Takes Campaign Route

Another case is Daqri, an established augmented reality (AR) company that has worked in over 1,000 media campaigns as well as in the medical, education and manufacturing sectors. Daqri recently turned to Kickstarter for the first time. (continued...)

1  |  2  |  Next Page >

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN TECH TRENDS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.