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Kickstarter
Kickstarter's Kicking Business Up a Notch

By Nancy Owano
July 25, 2013 1:06PM

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Watch for an interesting shift in crowdfunding, with Kickstarter as a signpost. Kickstarter calls itself "the largest funding platform for creative projects." While it was famous first for launching starry-eyed college students into the market, Kickstarter has become a marketforce of its own, giving businesses and creative ventures more options to innovate.
 



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The company is launching Elements 4D on the funding platform, an interactive chemistry learning experience designed to entice a broader audience to start interacting with AR. Elements 4D is a set of six wooden blocks that come to life with a Daqri app.

The face of each block depicts a different chemical symbol, representing the elements of the periodic table. Beaming the app's viewfinder onto blocks instantly transforms it into a 4D representation of that element. When you put two blocks together, they create a new chemical compound. But why Kickstarter?

"Kickstarter was the perfect place to raise awareness about the educational opportunity for 4D -- and find out what resonates most with early augmented reality enthusiasts," according to the company blog.

Value of Feedback

Daqri is not just testing the waters but, like so many other scientists and engineers, the firm is eager to carve out a path to learned feedback.

"We are looking to the Kickstarter community for input on the final design and experience," according to the Daqri team. "For example, wouldn't it be fun to be able to change an element's form from liquid, to gas, to solid, and simultaneously learn the temperatures required to induce each state? Should we include atomic models so that you can see elements share electrons as they bond? Should we add the visual effects that realistically bring the chemical reaction to life? We want to hear from you!"

Watch for an interesting shift in crowdfunding, with Kickstarter as a signpost. The platform may no longer just be famous for pushing starry-eyed college students out into the marketplace but rather for providing established businesses with more options to innovate and grow.

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