Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Cloud Computing
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
IBM Rolls Out Cloud-Based Solutions for Entire C-Suite
IBM Rolls Out Cloud-Based Solutions for Entire C-Suite

By Jennifer LeClaire
June 21, 2013 11:03AM

    Bookmark and Share
There's something for everyone in the C-suite in IBM's new cloud-based analytics and automation solutions: chief marketing officers, chief procurement officers, chief supply chain officers, general counsel and other legal professionals, CFOs, chief human resource officers, CIOs and social media gurus.
 



IBM unveiled a slew of new cloud solutions aimed at the C-suite. Big Blue is moving to help execs drive accelerated innovation around customer experience to meet their business objectives in line with their company's IT strategy.

Cloud computing is rapidly rising as essential to C-suite executives. While technology decisions have been made historically by CIOs and IT department heads, the C-suite is adopting cloud computing because execs see its ability to transform their front office processes -- marketing, procurement, supplier management, human resources and legal. In fact, IBM notes, industry analysts estimate that by 2017, CMOs will spend more on IT than CIOs.

"The cloud opportunity is helping C-suite leaders reshape customer experience," said Paul Papas, global leader for Smarter Commerce at IBM Global Business Services. "As part of IBM's digital front-office strategy, we see these 100 cloud applications as a way for business leaders to improve customer experience, reach new customers, generate new revenue streams and become more competitive in their industry."

Something for Everyone

With the new cloud suites, IBM said chief marketing officers can analyze, understand, and engage customers in highly relevant, interactive dialogs across digital, social and traditional marketing channels with digital analytics and marketing automation capabilities from offerings such as IBM Marketing Center.

Meanwhile, sales and e-commerce leaders can drive omni-channel B2C sales linking mobile, social, Web, and on-site locations. For example, B2B sales executives and departments use IBM's sales cloud to manage quotes, negotiate contracts, and strengthen sales performance analytics. Customer care and support executives are promised the ability to develop unique service and retention techniques with faster, personalized customer conversations afforded by IBM Watson Engagement Advisor.

The list goes on and on. There's something for chief procurement officers, chief supply chain officers, general counsel and other legal professionals, CFOs, chief human resource officers, CIOs and social media gurus.

A Unique View

IBM Social Media Analytics promise marketers deeper insights to understand consumer sentiments in social media such as Facebook, Twitter, blogs and forums, and then to refine products, service levels, and targeted offers accordingly. The idea is to give companies a view of consumer perception that is uniquely their own, not industrywide or owned by a third-party.

For example, Social Media Analytics can help a retail merchandising manager gain a deeper understanding of how a new dress is being perceived by consumers. Social Media Analytics work to identify, capture and report on millions of pieces of social data to provide instant feedback on that particular item. IBM said managers can now use this feedback by analyzing keywords associated with the dress to better understand buying trends -- if the red print dress is being described by some as too bold, brands can now make recommendations to the designer to adjust to customer preferences.

"Business leaders are measured on results," said Craig Hayman, general manager at IBM Industry Solutions. "Tapping into the cloud for quick access to innovative solutions makes running a department much easier and allows busy executives more time to focus on serving their customers and driving results."
 

Tell Us What You Think
Comment:

Name:

Reachli.com:

Posted: 2013-06-22 @ 11:43am PT
IBM is always just a tad late into the game - it's been done many times already, http://www.reachli.com allows you to post onto all social channels at once.

Chris Rodinis:

Posted: 2013-06-21 @ 5:12pm PT
Here is an IBM server: http://www.youtube.com/watch?v=nWR7D39omoQ



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Cloud Computing
1.   Dropbox for Business Boosts Security
2.   Cisco Woos More Devs with DevNet
3.   Investor Wants EMC To Spin Off VMware
4.   Microsoft Layoffs Reportedly Coming
5.   Cloud Firms Offer Azure Starter Kit


advertisement
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
IBM Rolls Out Hybrid Cloud Services
Based on SoftLayer net infrastructure.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
34 European Banks Hit by Android-Skirting Malware
Criminals have been finding gaping holes in Android-based two-factor authentication systems that banks around the world are using. The result: 34 banks in four European countries have been hit.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 
Another Day, Another Internet of Things Consortium Is Born
In the emerging Internet of Things, zillions of devices will be talking to each other. Samsung, Intel and Dell just formed a consortium to ensure each thing can understand what others are saying.
 
Gartner Sales Study Sees Tablets Up, PCs Down but Recovering
Are PCs on the comeback trail? That depends on how you define "comeback." While tablet sales remain strong, Gartner's latest study found PC shipments aren't dropping as fast as they did last year.
 
Review: Warming Up to Tablets with Keyboard Covers
If you've ever thought tablets with keyboard covers were just a poor excuse for a laptop, think again. Nokia's Lumia 2520 comes with an optional keyboard cover that just may change your mind.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.