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Microsoft Dynamics Now Helping Retailers Regain Their Edge
Microsoft Dynamics Now Helping Retailers Regain Their Edge

By Jennifer LeClaire
January 24, 2013 8:45AM

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"Retailers have to deliver very personal, very relevant experiences to their customers in order to differentiate themselves from the crowd," advises Microsoft's Brendan O'Meara, explaining that Microsoft Dynamics for Retail can help retailers manage every aspect from store operations and supply chain to merchandising, call centers and financials.
 



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Attendees also learned how Microsoft Dynamics has helped power FaceCake's virtual dressing room experience by delivering product information as customers try on different clothes and accessories. FaceCake has been using Kinect for Windows to create a virtual dressing room where shoppers can try on outfits, makeup and various accessories. The immersive augmented reality experience isn't just another futuristic vision. Bloomingdale's piloted FaceCake technology last fall in 20 of its department stores.

Boosting Sales Dynamically

Slim margins have always been the norm for retailers, but delivering profit has never been more daunting, Griffiths said. Microsoft claims Dynamics can help widen the margin of profitability by enabling retailers to meet the needs of consumers more fully and to respond more quickly, as trends and expectations change.

"Our whole strategy is to help retailers be dynamic," Griffiths said. "We keep retailers connected across any channel, personally relevant so they can provide customers with a complete shopping experience." This, in turn, can help retailers keep "agile enough to grow their business without limits."

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