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"With its new HDP for Windows, Hortonworks is taking a proletarian approach to enabling companies' Big Data aspirations by supporting Microsoft solutions that are the operating environment and applications of choice among tens of thousands of businesses and other organizations," King said. "That makes perfect sense strategically given the size of the potential market. But it is also technologically sensible, since Hortonworks helped Microsoft develop its own Hadoop-compatible HDInsight Server for Windows and Windows Azure HDInsight Service offerings."
The Intel Question
The open question: How well Intel's approach will fit into a market where numerous Big Data vendors are struggling to find an identity? Pre-integrated silicon and security optimization for Hadoop seems like a no-brainer, King said, especially considering the difficulty and complexity vendors face in developing similar capabilities on their own.
"Just as clearly, many commercial Big Data players are far more interested in standing apart from the crowd than they are in being seen as complementary toward or seamlessly plugging into other Apache Hadoop distributions," King said. "In the end, that may not matter much to the myriad vendors, big and small, that believe they will benefit from Intel's Apache Hadoop Distribution and Manager software offerings."