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Microsoft Not Sitting Still with Win 8, May Intro Surface Phone
Microsoft Not Sitting Still with Win 8, May Intro Surface Phone
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
28
2012


Amidst continuing mixed news about Windows 8, Microsoft may be getting ready to become more involved in its mobile destiny. New reports suggest the technology giant is readying a branded phone that will share the Surface name with its recently released tablet.

On Tuesday, Microsoft announced on its Windows blog that it had sold 40 million Windows 8 licenses in the first month of the new operating system's general availability. The figure does not distinguish between upgrades, new sales, or sales of PCs with Windows 8 pre-installed.

1.19 Percent

Microsoft also reported that the Windows App Store, which it said launched with more apps when its doors opened than any other app store at that point, has doubled the number of available apps in this first month.

Previous reports from the field and industry analysts have indicated sluggish sales. Forrester Research, for example, found that only half as many enterprises have expressed interest in Windows 8 as did for Windows 7, over the same period of time.

In addition, Web analytics firm Net Applications has said that its data through Nov. 18, three weeks from the launch, showed Windows 8 penetration at only 1.19 percent -- behind Windows XP, Vista, Windows 7, the three most recent versions of Mac OS X, and even Linux. Windows 7, for instance, has 46 percent, while XP, facing the end of its supported lifecycle, still maintains 39 percent market share. Windows 7 had nearly twice 8's market share at this point in its lifespan.

But that good news comes following a steady drumbeat of less-than-good news for the new and dramatically different OS. The sudden departure of Windows chief Stephen Sinofsky, a lukewarm reception to the Windows 8-specific apps in the Windows Store, a scathingly bad review of the new tile-based interface by usability expert Jakob Nielsen, and reports of hesitation among business adopters and confusion among consumer buyers are only the top headlines.

A Surface Phone?

Windows 8 has been built around touch-based computing, which has been slow to come to laptops and desktops but has become common in mobile devices. While Windows 8 has been getting mixed reviews at best, the company's Surface tablet, either using Windows 8 or Windows RT for ARM-based tablets, has been getting a more positive reception.

Now there is news that Microsoft may be looking to take a more direct approach to increasing its footprint in the mobile market while building on the growing Surface brand, by releasing a Windows Phone 8-based smartphone of the same name.

Foxconn International Holdings has reportedly received orders from Microsoft for handsets that will be released in mid-2013 and will bear the Surface brand. Foxconn, which also makes Apple's iPhone, has denied the report. Among other things, this direct entry by Microsoft could conflict with Microsoft's smartphone alliance with Nokia.

Interestingly, the same reports indicate that Foxconn is also making handsets for another supposed major entrant into the smartphone sweepstakes -- Amazon, which assumedly would use the Android platform.

Middle-Aged Guys

Charles King, an analyst with industry research firm Pund-IT, said that it was "way too early to issue a warning about Windows 8, let alone claim a death knell." He said it was as unrealistic to compare Windows 8 to its predecessors' receptions, as it is to "compare a group of middle-aged guys playing football" to their younger selves.

King pointed to research from Intel showing that a touch-enabled interface was the highest rated feature desired by business users and consumers. He said that coming PCs based on Intel's Ivy Bridge processors will offer speech recognition and gesture parsing that will be "better adapted to Windows 8's capabilities," as the hardware catches up with the OS.

He also noted that Microsoft was "very badly burned by the actions of some of its OEM partners" with Vista, in that some manufacturers said their machines were Vista-capable even though they weren't, and this could be a driver behind Microsoft's interest, if there is one, in making and releasing its own smartphone that can display Windows Phone 8 as it should be.

Tell Us What You Think
Comment:

Name:

Timmy:
Posted: 2012-12-03 @ 3:45pm PT
Windows 8 will fail to gain traction until Intel puts out a mobile CPU that is competitive with ARM. If it takes too long, then perhaps a Surface with ARM (Windows RT) is the future, but this will take much longer than what customers need RIGHT NOW.

Linkuis:
Posted: 2012-11-29 @ 3:00pm PT
Another, IFollow zombie Apple blind guy...

shander22:
Posted: 2012-11-28 @ 1:27pm PT
The windows 8 phone was absolutely unusable for me. I bought and returned it over the last 6 days. I had used the apple 3g for 3 years and longed to get away from the intrusive vertical nature of apple.. but at least it worked. Switched to the android yesterday. So far so good.

First and foremost the win8 phone doesn't have a forward button so you will lose where you were if you want to take a quick look back before continuing.

You couldn't navigate a YouTube video to an exact spot along the time bar in case you wanted to re-listen or go to a specific spot people mention in comments.

You are stuck with Bing and Bing will come up while using many aps.

You cannot switch to another browser other than explorer which means no spell-check until they feel like getting around to giving it to.

You CAN'T even USE Outlook directly, Microsoft’s very own program that you can easily interface with using the iPhone. You must link an email account contact list, put your contacts up there, then download them...

You don't really have easy control of what is open and what isn't. You can't open a blank browser window or entirely close the window player or camera until it seems to feel like it, at least not in any way I discovered easily. Yes they would sometimes close but I couldn't figure out how to pick and choose easily what to close.

.. and no forward delete button.

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