News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
You are here: Home / Mobile Industry News / U.S. Cellular Baits Hook for Galaxy S5
Is your endpoint data protected?
U.S. Cellular Baits Galaxy S5 Hook with Google Play Credit
U.S. Cellular Baits Galaxy S5 Hook with Google Play Credit
By Jennifer LeClaire / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
MARCH
20
2014



U.S. Cellular is taking a page out of T-Mobile's creative marketing playbook. The wireless carrier is offering a $50 Google Play promotional code when you pre-order the new Galaxy S5.

U.S. Cellular is partnering with Samsung on the marketing program for the much-anticipated smartphone, which will run $199.99 after an instant rebate. For consumers that are heavy apps users -- or for those switching from Apple to the Android platform -- the $50 Google Play credit may turn heads.

The only catch is you have to pre-order the device online -- and that's not much of a catch. The Samsung Galaxy S5 is available for purchase on April 11, alongside the Samsung Gear 2 smart watch, the Samsung Gear 2 Neo and the Samsung Gear Fit.

Carrier Competition Fierce

We caught up with Weston Henderek, a principal analyst at Current Analysis, to get his take on the $50 Google Play credit. He told us he believes U.S. Cellular realized that every other major carrier was also probably going to sell the GS5 at $199 on a two-year contract.

"U.S. Cellular has really been struggling over the past year as competition continues to increase," Henderek said. "I think they felt that they needed to go beyond the offer that other carriers had on the GS5 in order to generate more interest."

As Henderek sees it, promotions like Google Play gift cards are always easier for a carrier to give than actually reducing the price by $50 or giving a $50 credit. That is because a Google Play gift card won't get booked as an increased subsidy.

"So this is a good way for U.S. Cellular to give an extra incentive for the GS5 on their network, without actually having to reduce the price," he said.

Get to Know the New Galaxies

As for the Galaxy S5, the new version of Samsung's flagship smartphone comes equipped with a 5.1-inch Super AMOLED screen, a 2.5-GHz quad-core application processor and runs on Android 4.4.2, also known as KitKat. There's a 16-megapixel camera at the rear and a 2-megapixel camera on the front, along with high-definition-capable video.

The Galaxy S5 camera also boasts an auto-focus speed of 0.3 seconds. The High Dynamic Range (HDR) promises to reproduce natural light and color with intensity under any lighting circumstances. Meanwhile, a new Selective Focus feature lets users focus on a specific area of a photo while simultaneously blurring out the background. With this capability, consumers no longer need a special lens kit to create a shallow depth of field effect.

Moving on, the Galaxy Gear 2 smart watch now comes in three versions: Gear 2, Gear 2 Neo and Gear Fit. The Gear 2 and Gear 2 Neo feature a 1.63-inch Super AMOLED display with new shortcuts and better app support. For its part, the Gear Fit offers a more athletic design with a 1.84-inch curved Super AMOLED display and interchangeable band. As its name suggests, the Gear Fit can monitor your heart rate and track your steps, as well as serve up notifications of incoming e-mails, texts and calls.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN MOBILE INDUSTRY NEWS
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.