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Inside Sprint Inside Sprint's WiMax Plans with Google
By Barry Levine
July 27, 2007 9:36AM

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While Sprint has chosen Google's apps as the basis for the portal of its upcoming WiMax network, Google is not the only possible application provider for Sprint's new WiMax platform. Sprint will provide APIs for the creation of custom WiMax services, which Sprint said will be available through a wide array of WiMax-capable devices.
 



Like team members before a big game, the players in the race for high-speed mobile networks are lining up. On Thursday, Sprint Nextel announced that it had chosen Google to provide search, interactive Relevant Products/Services communications Relevant Products/Services, and social networking Relevant Products/Services for the portal on its upcoming mobile WiMax network Relevant Products/Services. And last week, Sprint announced that it would partner with rival Clearwire to jointly create the first U.S.-wide mobile broadband WiMax network.

Sprint and Google said that their collaboration Relevant Products/Services will include new forms of location-centric services, which will be tied into the applications in the Google Apps suite, such as Gmail, Calendar, and Talk. Sprint executives said that the Google services will be offered free and supported by ads.

With this deal, Google is gaining another foothold in the wireless world. Recently, the company has been a very visible leader in the open-access discussion surrounding the upcoming U.S. government auction of spectrum in the 700-MHz band. Google has said it is ready to commit at least $4.6 billion to participate in the bidding.

APIs for Outside Developers

Google is not the only possible application provider for the new mobile WiMax network. Sprint said it will provide application programming interfaces (APIs) for the creation of customized services, opening its network up to third-party partners and developers Relevant Products/Services from the Internet community. Sprint said it sees those services available through a wide array of WiMax-capable devices.

The deal with Google adds momentum to WiMax, said Lewis Ward, an analyst with industry research firm IDC. He noted that the technology is backed by Intel Relevant Products/Services and "a lot of other companies with large pockets."

He said that high-speed mobile WiMax, expected to offer speeds up to five times as fast as 3G, will expand the Web's presence in handsets and other mobile devices and will facilitate "any high-bandwidth service Relevant Products/Services such as video." This could lead to a variety of new kinds of applications, he noted, such as local TV stations being available from any location. Ward pointed out that Sprint is already in a joint venture with Comcast, Time Warner, and others. (continued...)

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