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Zuckerberg's Sister Learns Facebook Privacy the Hard Way By Jennifer LeClaire December 27, 2012 2:10PM     "Not sure where you got this photo," Randi Zuckerberg tweeted at marketer Callie Schweitzer. "I posted it to friends only on FB. You reposting it to Twitter is way uncool. I would hate for a private photo of mine to be public." Schweitzer replied to Zuckerberg's Twitter message, saying, "I'm just your subscriber and this was top of my newsfeed."   Related Topics Facebook Privacy Social Networks Twitter Mark Zuckerberg Latest News Google Glass Raises Privacy Concerns Pentagon Gives iOS 6 Security OK Should Enterprises Skip Windows 8? Financial Times Latest Hacking Target IDC: Windows Phone Now in 3rd Place People have been complaining about Facebook privacy controls for years. Or, rather, the lack of Facebook privacy controls. Now, the issue is hitting close to home -- literally. It seems Facebook CEO Mark Zuckerberg's older sister, Randi, wasn't too happy someone outside her inner circle saw -- and then tweeted -- a family photo she shared on her brother's social media site. The photo shows her sisters using Facebook's new Poke app, which is similar to the popular sexting app Snapchat, on their smartphones. In the photo, Zuckerberg was looking on with a strange look on his face. 'Way Uncool' Callie Schweitzer, director of marketing and special projects at Vox Media, saw the photo on her feed. Thinking it was a public photo, she tweeted it to about 40,000 Twitter followers. The Zuckerberg sister wasn't too happy about that. "Not sure where you got this photo," she tweeted at Schweitzer. "I posted it to friends only on FB. You reposting it to Twitter is way uncool. I would hate for a private photo of mine to be public and would never want to do same to others." Schweitzer replied to Zuckerberg's Twitter message, saying, "I'm just your subscriber and this was top of my newsfeed. Genuinely sorry but it came up in my feed and seemed public." Zuckerberg answered Schweitzer, saying she probably saw it because she's friends with her sister, thanked her for the apology and said she's "just sensitive to private photos becoming 'news.' " Schweitzer ultimately deleted the photo and Randi tweeted about digital etiquette. She wrote, "Digital etiquette: Always ask permission before posting a friend's photo publicly. It's not about privacy settings, it's about human decency." Who's to Blame? Is it about privacy settings? Are Facebook's privacy settings too confusing for even Zuckerberg's own family to figure them out? What happened here? When you tag people in a photo, those images can also be seen by any of that person's friends. You can change that setting by creating a "Custom" option under photo sharing. It's not confusing, but it's not second nature, either. So is Facebook ultimately to blame here? Or was it sister Zuckerberg's fault? Or is Schweitzer to blame? "Everyone likes to bash Facebook," tweets security expert Dan Kaminsky. "But Randi Zuckerberg is right. Making the semi-private fully public violates social norms."   Tell Us What You Think Comment: Name: Anon: Posted: 2013-01-06 @ 7:12pm PT Its easy...if you don't want a pic shown all over the interwebs then don't post it on social sites. william: Posted: 2012-12-28 @ 3:22pm PT I think facebook is all about deprivation of privacy. Fred: Posted: 2012-12-27 @ 8:03pm PT 50% of the clocks on VCR and DVD players are flashing because people don't know how to set them. Consider that before you assign blame. > Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.  Digital Life 1.   Pentagon Gives iOS 6 Security OK 2.   IDC: Windows Phone Now in 3rd Place 3.   Lulzsec Hackers Sentenced to Jail 4.   Tech, Labor Spar on Immigration 5.   In Sight at I/O: Google Glassware Kmart's 'Ship My Pants' Ad Shocks Doody jokes never fail to raise ruckus. Average Rating: Pentagon Gives iOS 6 Security OK But only for devices issued by govt. Average Rating: IDC: Windows Phone Now in 3rd Place BlackBerry OS quarterly share declines. Average Rating:

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