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Game-like elements added to Zurmo included points awarded to CRM users for every action performed, badges obtained for accomplishing specific milestones such as winning more sales opportunities or for login frequency, and point-based levels. There can also be Challenges to users from managers that focus on the accomplishment of specific tasks, with bonus points or higher levels awarded for success.
Gamification is also extending to other systems where participation might be boosted by adding fun to the mix. In early summer, gamification solutions provider Bunchball announced new product lines to motivate both employees and customers. One product line is a series of plug-and-play apps, coincidentally called Sparks, that promote software adoption, site engagement, and sales productivity. The other line, called Fuse, provides codeless connections between the gamification programs and enterprise apps, including ones from such major vendors as SAP, IBM, Oracle PeopleSoft, SharePoint, SugarCRM, Taleo, and NetSuite.
In June, Badgeville announced the launch of its gamification and behavior management platform for that open source content, social and commerce management system.
The "engagement mechanics" used in Badgeville are available to Web sites built and managed with Drupal, and are intended to increase customer loyalty, satisfaction and retention. Badgeville rewards specific behaviors, such as writing and replying to blog posts, and the platform includes points, achievement, levels, tracks, and missions, which are incentivized through contests, leaderboards, and notifications.