Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Digital Life
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Smart TVs Underutilized, NPD Survey Finds
Smart TVs Underutilized, NPD Survey Finds

By Adam Dickter
December 28, 2012 2:08PM

    Bookmark and Share
NPD's survey of people using TVs that connect to the Internet found that less than 10 percent used them to access Twitter, Facebook, LinkedIn or other social media. Few used their devices to post photos or read e-mail. About 15 percent streamed music through services like Pandora. But most, just under 60 percent, accessed streaming video content.
 



High-tech TVs these days are pretty smart. The people using them? Maybe not so much. A new survey by research group NPD suggests that a majority of people who own televisions that connect to the Internet aren't using them to the fullest extent, and many of the available applications go unused. In fact, despite the extra cost, many viewers may be using the gadgets the same as they would an ordinary TV.

Some Internet content is proving popular, but it is over-the-top video content -- available independent of the Internet provider -- such as Netflix, Hulu or streaming music. Port Washington, N.Y.-based NPD's Connected Intelligence Application and Convergence report found that nearly six out of 10 consumers who own a connected HDTV are accessing those through the device. But users don't seem to be in much of a rush to access their e-mail or update their Facebook status via smart TVs.

They'd Rather Use Phones

"The decision is not for want of application choice, but rather seems to be focused on how consumers are used to interacting with their TV," said John Buffone, director of device research at NPD Connected Intelligence, writing on the company's blog. "HDTVs, gaming consoles, Blu-ray Disc players, and other connected devices offer an array of applications, ranging from Twitter and Facebook to Web browsing. But, in general, these have failed to resonate with the audience, not least because there are better platforms, such as the PC, tablet, or smartphone, for such services."

NPD's survey of people using TVs that connect directly to the Internet, or through set-top devices such as Apple or Roku found that less than 10 percent of users accessed Twitter, Facebook, LinkedIn or any of the major social media.

Few used their devices to post photos or read e-mail but about 10 percent used the smart TV's Web browser. About 15 percent streamed music through services like Pandora. But most, just under 60 percent, accessed over-the-top video content.

Avi Greengart, an analyst with Current Analysis, is not surprised.

"Most Web content is short-form, it can be hard to find, and while it can be highly social, it is poorly advertised. These factors make it ideal snacking material on a PC -- someone posts a clip to a social media service and you watch it -- but ill-suited for televisions, even smart ones," Greengart told us.

"The living-room TV is used for viewing communal long-form content. Streaming video fits that paradigm pretty well."

Too Many Choices?

The news is a mixed bag for TV makers, who are adding functionality that has yet to fully catch on, but good news for tablet and PC makers because, at least for now, they are still the dominant portals to the Internet, though the soaring smartphone market will likely give them a run for their money.

Add connected gaming platforms to the mix, NPD notes, as well as Blu-ray disc players, and that creates something of a confusing consumer experience. Buffone notes that, "While 15 percent of HDTV displays are connected directly to the Internet, that number increases to 29 percent of HDTVs screens due to these other devices."

This explains why the growing ability of devices to transfer content to each other seamlessly may gain popularity. Microsoft's Xbox, for instance, now has a Smartglass application that allows content from the platform to be switched or added to a smartphone or tablet or computer, either adding a second or third screen to the experience, or allowing you to take content with you when you leave the house and switch it back when you get home.
 

Tell Us What You Think
Comment:

Name:

JL:

Posted: 2012-12-28 @ 4:32pm PT
Tvs used for watching tv shocker.



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Digital Life
1.   Is the Amazon Fire Phone a Winner?
2.   BlackBerry BES 10 Now Hosted
3.   Earnings, Excitement Grow for Apple
4.   Social Media Haters Speak Up
5.   Banks Hit by Android-Skirting Malware


advertisement
Apple Digital Book Settlement Set
But company still appealing decision.
Average Rating:
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.