Salesforce Community Cloud: A LinkedIn-Like Service for Business
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Deloitte Digital -- and its 4,000 consultants -- is among the organizations that is tapping into Community Cloud. Deloitte Digital recently launched a practice to help customers build digital communities. British Sky Broadcasting, Cornell University, GE Capital, Honeywell, Key Bank, Pearson, Pono Music, State of Colorado, Tata Communications and Tuck School of Business at Dartmouth College are also leveraging Community Cloud to connect with customers.
“The Community Cloud represents an important moment in the industry, ushering in new lattice-like business models for how people work, how they engage their customers, and how they connect,” said Cathy Benko, Vice Chairman and Managing Principal at Deloitte Consulting.
We caught up with Brad Shimmin, a principal analyst at Current Analysis, to get his take on the new cloud. He told us the Salesforce’s CRM customer base will find plenty of opportunities to pull together the workflow that exists between customer and provider -- whether it’s setting up a support call, lodging a complaint, inquiring about a new service or just connecting with other customers to voice opinion or ask a question.
“These communities that surround a given brand are extremely valuable so I can see a great benefit to their CRM customer base, particularly because this takes great advantage of their platform-as-a-service,” Shimmin said. “As a large customer you can customize or build whatever functionality is going to be most appropriate for this community cloud.”
Salesforce1 Community Cloud starts at $500 a month. It is currently available with new advances expected to be generally available in October of 2014.