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Smart TVs Underutilized, NPD Survey Finds
Smart TVs Underutilized, NPD Survey Finds

By Adam Dickter
December 28, 2012 2:08PM

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NPD's survey of people using TVs that connect to the Internet found that less than 10 percent used them to access Twitter, Facebook, LinkedIn or other social media. Few used their devices to post photos or read e-mail. About 15 percent streamed music through services like Pandora. But most, just under 60 percent, accessed streaming video content.
 



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"The living-room TV is used for viewing communal long-form content. Streaming video fits that paradigm pretty well."

Too Many Choices?

The news is a mixed bag for TV makers, who are adding functionality that has yet to fully catch on, but good news for tablet and PC makers because, at least for now, they are still the dominant portals to the Internet, though the soaring smartphone market will likely give them a run for their money.

Add connected gaming platforms to the mix, NPD notes, as well as Blu-ray disc players, and that creates something of a confusing consumer experience. Buffone notes that, "While 15 percent of HDTV displays are connected directly to the Internet, that number increases to 29 percent of HDTVs screens due to these other devices."

This explains why the growing ability of devices to transfer content to each other seamlessly may gain popularity. Microsoft Relevant Products/Services's Xbox, for instance, now has a Smartglass application that allows content from the platform to be switched or added to a smartphone or tablet or computer, either adding a second or third screen to the experience, or allowing you to take content with you when you leave the house and switch it back when you get home.

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JL:

Posted: 2012-12-28 @ 4:32pm PT
Tvs used for watching tv shocker.



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