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For example, Sales Reach will enable reps to quickly deploy a one-on-one email campaign when a prospect has just downloaded an e-book from the company’s Web site. It also provides pop-up, real-time notifications via the Salesforce1 Mobile App to, for instance, allow a sales rep to instantly send a special discount at the exact moment a prospect is exploring a web page about a particular product or service.
Sales Reach can also help reps view a 36-hour activity record of prospects’ online actions to spot trends and behavior patterns. It features 'Mobile Nurture Campaigns' that will allow reps to automatically send personalized emails about prospects’ specific interests as they get closer to making a purchasing decision.
Another feature of Sales Reach -- Salesforce Communities for Prospects -- will enable prospects to connect with one another online and share information to make better buying decisions.
GE Capital, for example, was able to use the solution to set up a customer community within just five weeks. Their online community allows mid-market CEOs and CFOs to exchange insights and discuss topics of mutual interest. Salesforce says this online community has helped speed up the time it takes to provide customers and prospects with the answers they need. That's the kind of benefit that can be useful for businesses of all types and sizes.