Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Digital Life
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Researchers Say Facebook Likes Reveal a Lot  About You
Researchers Say Facebook Likes Reveal a Lot About You

By Jennifer LeClaire
March 12, 2013 1:48PM

    Bookmark and Share
Privacy advocate Marc Rotenberg said the study showed it was possible to use the data to infer information about Facebook users that they might not know they were revealing. But he is concerned about the bigger picture: "When you like a page, for example, a lot of the data associated with you, including your friends and other likes, gets transferred."
 



What you "Like" on Facebook could come back to haunt you. Cambridge University researchers have shown they can accurately predict intimate personal attributes based on when you choose to click the Like button.

What types of attributes? Race, age, IQ, sexuality, personality, substance use and political views. These insights are not always apparent to the naked eye. Less than 5 percent of gay users, for example, clicked Like on topics like gay marriage. At the same time, even details like whether a user's parents were separated before adulthood were predictable through the Like button.

"We believe that our results, while based on Facebook Likes, apply to a wider range of online behaviors." said Michal Kosinski, operations director at Cambridge's Psychometric Centre, who conducted the research with his Cambridge colleague David Stillwell and Thore Graepel from Microsoft Research.

Microsoft Responds

The implications for marketers are real. With knowledge of intimate personal details, advertisers can better target Facebook users. But privacy advocates are up in arms about the transparency. Researchers are also concerned.

Stillwell said: "I have used Facebook since 2005, and I will continue to do so. But I might be more careful to use the privacy settings that Facebook provides."

Kosinski said he could "imagine situations in which the same data and technology is used to predict political views or sexual orientation, posing threats to freedom or even life."

And Graepel said, "Consumers rightly expect strong privacy protection to be built into the products and services they use and this research may well serve as a reminder for consumers to take a careful approach to sharing information online, utilizing privacy controls and never sharing content with unfamiliar parties."

Should FTC Step In?

Marc Rotenberg, executive director of the Electronic Privacy Information Center, said the study showed it was possible to use the data to infer information about Facebook users that they might not know they were revealing. But he told us he was still concerned about the bigger picture.

"When you like a page, for example, a lot of the data associated with you, including your friends and other likes, gets transferred. The whole social graph goes to the organization and that's a deeper problem that exists with or without the Cambridge study. This has been a problem pretty much from the start," Rotenberg said.

"We feel it's a violation of the 2011 consent order that Facebook agreed to" with the Federal Trade Commission, Rotenberg said.

"We think at this point it's actually on the FTC to take some action to ensure that the company is complying with the consent order. The FTC has the enforcement authority. They really should act."
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Digital Life
1.   Twitter Acquires Data Analyzer Gnip
2.   iPad Hacker Conviction Overturned
3.   1 in 5 Say They've Had Data Stolen
4.   Report: Many Users Never Tweet
5.   Review: Galaxy S5 Features Useful


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Android Wear on Tap for Wearables
OK Google, what's really new here?
Average Rating:
Google, Viacom Settle Copyright Battle
Bury digital hatchet over YouTube.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Appleā€™s iPhone?
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.