Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Digital Life
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Facebook Acquires Maker of Mobile Fitness App Moves

Facebook Acquires Maker of Mobile Fitness App Moves
By Barry Levine

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The cross-platform Moves mobile app that Facebook just acquired automatically monitors and tracks a user's physical activity, including walking, jogging, and bike riding. Moves also provides a map to show where the user has been. It has an unusually large number of activities it can track and detect. Moves employs sensors used in many smartphones.
 



Fitness apps are becoming a hot new battleground. Facebook announced Thursday that it has purchased the company behind the popular fitness and health app with the rather generic name of Moves. The Facebook acquisition comes at the same time rumors have been circulating about Apple's interest in fitness, not to mention Nike's and others.

Deal terms were not made public, but The Wall Street Journal reported that the price was "nowhere near the size of other acquisitions [that Facebook] has made in recent months," which have been in the billions.

The Moves app tracks a user's daily exercise and health routines. On its corporate blog, ProtoGeo Oy, the company that developed the app, said Thursday that "the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook."

The company was founded at the beginning of last year in Helsinki, Finland, with the intent of creating an all-day activity diary for smartphones. Moves was launched in January of last year, and, to date, 4 million copies of the free app have been downloaded for iPhones and Android phones.

'Multi-App Strategy' Moves automatically monitors and tracks a user's physical activity, including walking, jogging, and bike riding. It also provides a map to show where the user has been. It has an unusually large number of activities it can track and detect, such as riding on public transportation, and it can interface with other apps. The app employs sensors used in many smartphones.

For its part, Facebook said in a statement that the acquisition was part of its "multi-app strategy," and key members of the Moves team, including founders Sampo Karjalainen, Aapo Kyrola and Zsolt Szasz, will move from Helsinki to join Facebook at its headquarters in Menlo Park, California.

Facebook is on a tear to add capabilities. Earlier this week, it announced FB Newswire, designed to make it easier for journalists and newsrooms to find and embed content from Facebook for their stories. While at the end of March, it announced an agreement to acquire Oculus VR, the company that produces the Oculus Rift virtual reality headset.

More Data, Less Privacy?

A key question is the strategy behind all these Facebook acquisitions. Facebook Mark Zuckerberg has told analysts that the company's long-term goal is to feed the "full ecosystem" of how people share with other people.

Apps that track activities like exercise and local travel could be shared with other people, or posted on the site when the user has some proud sharing to do. But the data could also become grist for advertisers to determine who you are and what you do.

Even though the company behind Moves said its data will not "commingle" with Facebook, that could only mean it won't be diluted or integrated into the Likes and the Timeline.

It could still become part of the total Facebook data store, which means it will likely become available to advertisers. Which also means that it may well become another sore spot between users expecting privacy and Facebook's intention to provide advertisers with information about its members.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Digital Life
1.   Gmail Hackable by Android Apps
2.   Bounty Offered for Oculus Rift Bugs
3.   Glass Adds Voice Access to Contacts
4.   Samsung, B&N Partner on Nook Tablet
5.   Foursquare: All Customer Experience


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Sprint Dumps T-Mobile Merger
Looks to the future with new chief exec.
Average Rating:
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.