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That Facebook Legal Notice E-Mail Is the Real Deal
That Facebook Legal Notice E-Mail Is the Real Deal

By Sue Robbins
January 27, 2013 10:54AM

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We have included below the full text of the e-mail Facebook sent to potential claimants to help those who received the e-mail determine if it's legitimate and also for those who may have deleted it, thinking it was part of a scam. If you received this Facebook e-mail, do you plan to file a claim hoping to get your $10? Or, will you just opt to do nothing?
 



(Page 2 of 4)

You are receiving this e-mail because you may have been featured in a "Sponsored Story" on Facebook prior to December 3, 2012.

A federal court authorized this Notice. This is not a solicitation from a lawyer.

Why did I get this notice? This Notice relates to a proposed settlement ("Settlement") of a class action lawsuit ("Action") filed against Facebook relating to a particular Facebook feature called "Sponsored Stories." According to available records, you may be a "Class Member."

What is the Action about? The Action claims that Facebook unlawfully used the names, profile pictures, photographs, likenesses, and identities of Facebook users in the United States to advertise or sell products and services through Sponsored Stories without obtaining those users' consent. Facebook denies any wrongdoing and any liability whatsoever. No court or other entity has made any judgment or other determination of any liability.

What is a Sponsored Story? Sponsored Stories are a form of advertising that typically contains posts which appeared on facebook.com about or from a Facebook user or entity that a business, organization, or individual has paid to promote so there is a better chance that the posts will be seen by the user or entity's chosen audience. Sponsored Stories may be displayed, for example, when a Facebook user interacts with the Facebook service (including sub-domains, international versions, widgets, plug-ins, platform applications or games, and mobile applications) in certain ways, such as by clicking on the Facebook "Like" button on a business's, organization's, or individual's Facebook page. Sponsored Stories typically include a display of a Facebook user's Facebook name (i.e., the name the user has associated with his or her Facebook account) and/or profile picture (if the user has uploaded one) with a statement describing the user's interaction with the Facebook service, such as "John Smith likes UNICEF," "John Smith played Farmville," or "John Smith shared a link."

What relief does the Settlement provide? Facebook will pay $20 million into a fund that can be used, in part, to pay claims of Class Members (including Minor Class Members) who appeared in a Sponsored Story. Each participating Class Member who submits a valid and timely claim form may be eligible to receive up to $10. The amount, if any, paid to each claimant depends upon the number of claims made and other factors detailed in the Settlement. No one knows in advance how much each claimant will receive, or whether any money will be paid directly to claimants. If the number of claims made renders it economically infeasible to pay money to persons who make a timely and valid claim, payment will be made to the not-for-profit organizations identified on the Settlement website at www.fraleyfacebooksettlement.com (if clicking on the link does not work, copy and paste the website address into a web browser). These organizations are involved in educational outreach that teaches adults and children how to use social media technologies safely, or are involved in research of social media, with a focus on critical thinking around advertising and commercialization, and particularly with protecting the interests of children. (continued...)

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Tell Us What You Think
Comment:

Name:

Editor:

Posted: 2013-01-28 @ 11:02am PT
@Bob in Westfield: This is the text from the real email from Facebook and we have independently confirmed with Facebook that it is legitimate.

n:

Posted: 2013-01-28 @ 6:47am PT
i am filing

Bob,Westfield Massachuset:

Posted: 2013-01-28 @ 5:14am PT
Is this some kind of Scam or the Real Email from Facebook?

Pete W:

Posted: 2013-01-27 @ 11:30am PT
I'm tempted to EXCLUDE myself from the class action and file my own action. My face was one of the ones used without permission and it just wasn't right.

Rochelle P.:

Posted: 2013-01-27 @ 11:27am PT
I agree with 2-Cent Sally: Facebook needs to be held accountable for this and other lax privacy policies that take advantage of our information and use it in ways we don't like. Will I submit a claim form? YES, absolutely and I think EVERYONE should. It's not about getting our $10... it's about sending a message to Facebook!!!!

2-Cent Sally:

Posted: 2013-01-27 @ 11:24am PT
I'm in the 'do nothing' category. I just don't think it's worth my time. BUT... I'm happy to see Facebook being slapped with a major penalty for using people's head shots without their permission. It's not only unfair to the people's whose pictures were used for advertising, it's unfair to their friends who saw the ads thinking their friends were intentionally endorsing products, when all they did was hit a Like button. Yes, if you Like something you Like it... that doesn't necessarily mean you want your face plastered all over your friends' pages as an AD for that company or service. I think was a very deceptive practice and Facebook needs to be held accountable.



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