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'Focus on Customer Choice'
In his keynote address at the conference, founder, Chairman and CEO Michael Dell said that Dell was first in servers in North America and in Asia in terms of shipments. He said the company was only 64,000 unit sales behind world leader HP , and suggested to the audience that, "if everybody here buys 10 servers, I think we've pretty much got it." At any rate, he said, the trajectory indicates that Dell will take the No. 1 global spot "within the next few quarters."
Charles King, an analyst with industry research firm Pund-IT, said the basic message emerging from Dell World was that "the strategy the company has been following since Michael Dell came back in 2007 is proceeding" -- that is, moving from a PC -focused company to one offering end-to-end business solutions.
He noted that companies like Oracle and HP "are moving more toward proprietary vertical stack solutions, a 'back to the future' approach similar to what we saw in the '70s and '80s."
But, King added, Dell has been expanding its own line of solutions by working closely with partners such as SAP, Microsoft and VMware. He added that this approach, along with open solutions like OpenStack, "gives a 'better bang for the buck' and provides a focus on customer choice by not forcing companies into a walled-garden approach."