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Linux-Based Tizen Mobile OS Could Appeal Overseas
Linux-Based Tizen Mobile OS Could Appeal Overseas

By Mark Long
September 29, 2011 1:56PM

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Tizen project developers will need to build "an appealing user experience that seduces consumers to buy Tizen handsets instead of the popular iPhone or Android-enabled devices," said analyst Francisco Jeronimo. Widespread industry support also would be required for Tizen to grab market share at the expense of the current mobile OS leaders.
 

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(Page 2 of 2)

Among other things, Tizen project developers will need to build "an appealing user experience that seduces consumers to buy Tizen handsets instead of the popular iPhone or Android-enabled devices," Jeronimo said. Widespread industry support also would be required for Tizen to grab market share at the expense of the current mobile OS leaders.

In Need of a Robust Ecosystem

Jeronimo believes Tizen would be embraced by overseas carriers such as Telefonica, Orange and Vodafone in Europe, SK Telecom in South Korea, and NTT DOCOMO in Japan. Moreover, other industry players such as Samsung, Huawei, NEC and Access would likely follow suit, he said.

Even then, however, Tizen would need to launch on "a wide range of devices at different price points subsidized by operators, so consumers are attracted by better value for money compared to other handsets," Jeronimo said.

Additionally, Tizen's long-term viability would hinge on the extent to which its open-source Linux foundation attracts support within the global developer community. In absence of a robust ecosystem featuring an abundance of applications and services, Jeronimo believes, Tizen cannot hope to compete against the Apple's iTunes App Store, Android Market or even Windows Phone Marketplace.

"For any other platform to succeed, it needs a strong developer community to consistently develop new apps Relevant Products/Services," Jeronimo said. "But they will only do so if the volumes shipped are big enough to attract them."

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