(Page 2 of 2)
"The industry is moving toward social and mobile sales, service and marketing much more quickly than many realize," said Frank Gens, senior vice president and chief analyst at IDC. "Companies that are not putting their competitive energy into arming their employees for these areas will be trapped in the legacy portion of the market."
Positioning Chatter as Integral
Brad Shimmin, a principal analyst at Current Analysis, said the task management features of Chatter stood out as a good example of Salesforce realizing an advantage it has not yet fully leveraged in the industry -- to position Chatter as an integral component within their broader business applications.
"Salesforce has improved search, too, which is a bugaboo with most of these enterprise social networking solutions because they are not search vendors," Shimmin told us. "Content generators within their organization really need a strong mechanism to make sense of all the content generated day in and day out on posts and likes and comments and files. So seeing Salesforce spend some money refining search is heartening."
Salesforce Chatter is optimized for Android phones and iOS devices. It is generally available now and included with all Salesforce editions. Salesforce Chatter's create-and-edit record capability is scheduled to be available the second half of 2013. The Salesforce Chatter mobile application is free for all Salesforce.com customers.