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Volkskreditbank AG (VKB) tapped Microsoft Dynamics CRM to help it become one of the most customer-oriented banks in Austria. The bank reports a 32 percent boost in sales productivity, an 18 percent increase in customer service quality and a 95 percent decrease in the time needed to provide analyses and reports, giving managers and executives a near-real-time view into the health of the business.
"We needed a CRM solution to power our entire bank, not just a single division or set of products," said Michael Reifetshamer, IT manager at VKB. "Our experience with Microsoft Dynamics CRM shows that we made the right choice."
Finally, ABN AMRO Bank NV improved customer service by implementing Microsoft Dynamics CRM and connecting it to its asset management system to provide a single view of each customer account.
"Dynamics CRM is a robust solution tool," said Su Kia Tan, head of Process & Project Management for ABN AMRO Bank. "We use it to support our end users in managing business growth and productivity improvement with necessary controls built on customized and streamlined workflows."
David Evans David@simego.:
Posted: 2013-10-30 @ 3:03am PT
There is a key point: All the banks integrated their platforms. It is far more expensive to alter your core transaction platform to include CRM features than to integrate Dynamics CRM. Integration in these cases are a force multiplier. As your relationship managers are more engaged by the level of information on each client in the system, they are more likely to use the system. The chances of a failed project reduce dramatically and the chances of a product cross sell are greatly increased. More Banking CRM Case-Studies: http://www.simego.com/CaseStudies/FinanceCRM and http://www.simego.com/CaseStudies/Finance-BI-CRM.
Posted: 2013-10-02 @ 6:10am PT
We think one way to banks can achieve this is through a CRM solution that is familiar and flexible. With a good solution, bank representatives should be able to leverage the powerful capabilities of CRM through tools and devices they already use every day, like Microsoft Outlook or a mobile phone. Microsoft Dynamics CRM provides customizable, scalable platform that can easily integrate with existing line-of-business systems the result empowers staff with the tools required to identify profitable customer segments, provide superior financial advice, and execute on high-quality customer relationships.
Posted: 2013-09-19 @ 7:32am PT
Interesting article. Companies can engage better with their customers through a CRM system and need to constantly upgrade and maintain their CRM programs to provide good customer engagement.