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Bridging the Gap
AMD has identified a market need. It's true that the explosion of the data center is offering an opportunity to optimize compute with vastly different solutions. AMD is providing a compute ecosystem with more choice by including solutions based on AMD Opteron x86 CPUs, new server-class Accelerated Processing Units (APUs) that leverage Heterogeneous Systems Architecture (HSA), and new 64-bit ARM-based solutions.
"The industry needs to continuously innovate across markets to meet customers' ever-increasing demands, and ARM and our partners are enabling increasingly energy-efficient computing solutions to address these needs," said Warren East, CEO of Cambridge, England-based ARM Holdings.
Is AMD Making a Good Bet?
AMD is betting on the ARM partnership to drive the next phase of its strategy to push to market ambidextrous solutions in emerging mega data center solutions. At least a few analysts say it's a good bet.
"Over the past decade the computer industry has coalesced around two high-volume processor architectures -- x86 for personal computers and servers, and ARM for mobile devices," said Nathan Brookwood, research fellow at Insight 64.
"Over the next decade, the purveyors of these established architectures will each seek to extend their presence into market segments dominated by the other. The path on which AMD has now embarked will allow it to offer products based on both x86 and ARM architectures, a capability no other semiconductor manufacturer can likely match."
Posted: 2012-11-06 @ 6:52am PT
Interesting move, but why make it public when there is nothing tangible yet?
Posted: 2012-11-02 @ 2:39pm PT
I have always believed that AMD could bridge the gap between server workloads and low power client leveraging this ambidextrous IP story, however few things come to my mind:
1. Rory mentioned SOC15 which is a project to make all AMD IP compatible with ARM and X86 cores so I don't know whether the first products will be ARM based or X86 based or a combo of both?
2. The AMR license which they have does not allow them to alter the core which is lame
3. To do this kind of engineering AMD needs money which it does not have. Moving X86 customers to ARM is a herculean task folks. There is a hell of a lot of software which needs to be written, ecosystem has to have support etc.
4. PS4/Xbox720 sales will give AMD probably 200 to 300 million a year which is peanuts compared to what Intel has.
Above all it's a very exciting time, it's David vs Goliath once again, but right now David is in intensive care and in no condition to fight.