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Will AMD's Ambidextrous Strategy Pay Dividends? By Jennifer LeClaire November 2, 2012 1:50PM     AMD's new design initiative addresses the growing demand to deliver better performance-per-watt for dense cloud computing solutions. Unless Intel shifts its strategy, it's probable that AMD will be the only processor provider bridging the x86 and 64-bit ARM ecosystems in the data center and for cloud solutions.   Related Topics AMD ARM Data Center Opteron Cloud Latest News Chrome Gets Conversational Search Attention GIFers, It's Pronounced 'Jif' NVIDIA GPU Boosts Citrix XenDesktop Security Alert: New Trojan Attacking Blue Coat Beefs Up Big Data Security (Page 2 of 2) "The industry needs to continuously innovate across markets to meet customers' ever-increasing demands, and ARM and our partners are enabling increasingly energy-efficient computing solutions to address these needs," said Warren East, CEO of Cambridge, England-based ARM Holdings. Is AMD Making a Good Bet? AMD is betting on the ARM partnership to drive the next phase of its strategy to push to market ambidextrous solutions in emerging mega data center solutions. At least a few analysts say it's a good bet. "Over the past decade the computer industry has coalesced around two high-volume processor architectures -- x86 for personal computers and servers, and ARM for mobile devices," said Nathan Brookwood, research fellow at Insight 64. "Over the next decade, the purveyors of these established architectures will each seek to extend their presence into market segments dominated by the other. The path on which AMD has now embarked will allow it to offer products based on both x86 and ARM architectures, a capability no other semiconductor manufacturer can likely match." < Previous Page  |  1  |  2   Tell Us What You Think Comment: Name: me: Posted: 2012-11-06 @ 6:52am PT Interesting move, but why make it public when there is nothing tangible yet? Mark: Posted: 2012-11-02 @ 2:39pm PT I have always believed that AMD could bridge the gap between server workloads and low power client leveraging this ambidextrous IP story, however few things come to my mind: 1. Rory mentioned SOC15 which is a project to make all AMD IP compatible with ARM and X86 cores so I don't know whether the first products will be ARM based or X86 based or a combo of both? 2. The AMR license which they have does not allow them to alter the core which is lame 3. To do this kind of engineering AMD needs money which it does not have. Moving X86 customers to ARM is a herculean task folks. There is a hell of a lot of software which needs to be written, ecosystem has to have support etc. 4. PS4/Xbox720 sales will give AMD probably 200 to 300 million a year which is peanuts compared to what Intel has. Above all it's a very exciting time, it's David vs Goliath once again, but right now David is in intensive care and in no condition to fight. Also Visit: iPad Info Center Billions of Bytes Mobile Device Now Apple Info Center TopTechWire.com Redefine the way you do business by analyzing market trends, increasing conversion, and creating customer loyalty through Microsoft Dynamics. Unlock your potential through real-time CRM solutions in sales, marketing, and customer service to help your business become more dynamic than ever before.  Tech Trends 1.   De Brouwer's Magical Health Tricorder 2.   Customers Less Satisfied with Win 8 3.   Salesforce Has a New Sales Pitch 4.   Dell Suffers a Dismal Quarter 5.   Batteries May Fuel Solar, Wind Growth

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Enterprise Hardware Spotlight

Dell Kills Its Public Cloud Effort, Will Offer Partner Marketplace Putting the kibosh on its efforts to build out a public cloud, Dell has announced a new program to offer a choice of cloud Infrastructure-as-a-Service through a central marketplace of partners.   Dell's Dismal Quarter Shows PC Maker's Challenges Dell's financial decay worsened during its latest quarter as the company slashed its personal computer prices in response to the growing popularity of smartphones and tablets in the beleaguered industry.   U.S. Defense Department Gives iOS 6 Security OK In a vote of confidence for Apple's iOS devices, the Defense Department has given the all-clear for employees to use iPads and iPhones for work. But only those running iOS 6, and only if issued by the government.

Mobile Enterprise Spotlight

Google Adds Conversational Search to Chrome If you like chatting with Siri, sending voice texts while driving or telling your Xbox when to pause or rewind a DVD, you're going to enjoy the upgrade to Google's Chrome browser.   HTC Execs Bolt, Sales Slide. Is the End Near for the Company? What's going on with HTC? A string of executives quitting and slowing sales for new phone models are raising questions about the health of this major phone maker. Is the end in sight?   Walter De Brouwer's Magical Medical Tricorder In cluttered old offices rooted in the past, Walter De Brouwer works feverishly to conjure the future, hammering away on a gadget that promises to revolutionize the way we monitor our health.

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