Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Sales & Marketing
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Facebook Tests
Facebook Tests 'Collections' of Product Photos

By Barry Levine
October 8, 2012 2:43PM

    Bookmark and Share
The Collections test is one of many initiatives by which Facebook is attempting to increase its commerce and ad revenue -- and shore up its flagging stock price -- by utilizing the site's dynamic features, notably News Feed. Facebook said that, if the test is successful, the Collections option will become available to any business with a Facebook page.
 



Facebook hearts Pinterest. So much so that the largest social networking site on the planet is now launching pages with product photos -- with click-to-buy.

Called "Collections," the new feature is designed for brands and retail sites to post images of their wares to attract users. Facebook is working with seven major brands in a test of the feature -- Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics and Fab.com.

Collect, Want, Like

Fans who have "liked" a given brand will find images of that product in their News Feed. Images can contain text information, such as the brand name, product collection name, price and a brief description. Among other things, Collections could make "liking" an action that is more valuable to the brand, because it results in Collections being sent. Some of the ads that Facebook sells are intended to increase a company's "likes."

For each image, a user is given several interaction choices -- "collect," "want," or "like," as well as commenting options.

Images for which the response is "collect" or "like" will become part of a user's Timeline called Products, and a "want" click will result in the product image making its way to a Wishlist in the Timeline. Friends and family can see the Wishlist. If you "collect" the image to Products, only friends can see it, but if you "like" it to Products, it's also seen by friends of friends in your News Feed.

No Cut Yet

A user can click through on a product image that has been collected, in order to buy it. Reportedly, Facebook is not yet taking a cut of those sales, a situation which is expected to change if the feature catches on.

A Facebook spokesperson told news media that "businesses often use Pages to share information about their products through photo albums," and this feature is following that trend.

The company said that, if the test is successful, the Collections option will become available to any business with a Facebook page. For the moment, the images are only separate images with several options, rather than the kind of image-collection stories that can occur on Pinterest.

The Collections test is one of many initiatives by which Facebook is attempting to increase its commerce and ad revenue -- and shore up its flagging stock price -- by utilizing a variety of the site's dynamic features, notably News Feed.

In August, for instance, the site refined its marketing tools to allow targeting to a variety of new audience demographic subsets, including relationship status, education, college major and college name, and workplace, as well as age or gender.

But targeting of posts was not allowed for users who had visited the marketers' external Web sites and clicked those sites' Like buttons. Instead, marketers were encouraged to post content and Like buttons within Facebook, another move by the site to increase the value of its Like option.
 

Tell Us What You Think
Comment:

Name:

Jill:

Posted: 2012-10-08 @ 4:35pm PT
Facebook's biggest problem is one that it cannot overcome - it has become irrelevant...



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Sales & Marketing
1.   Google Earnings, Sales Disappoint
2.   Mark Hurd's 5 Keys to Market Success
3.   Report: Many Users Never Tweet
4.   Silverpop: IBM Marketing Gets Personal
5.   Twitter Unveils New Design


advertisement
Google Earnings, Sales Disappoint
Amid persistent downturn in ad prices.
Average Rating:
Marketing Missteps from Samsung
Backlash against sexist ads, promotions.
Average Rating:
Mark Hurd's 5 Keys to Market Success
Using a 'customer-obsessed' strategy.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.