Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Real-time info services with Neustar
Average Rating:
Rate this article:  
RIM
RIM's Fortunes Ride on BlackBerry 10 Rollout

By Barry Levine
January 28, 2013 11:41AM

    Bookmark and Share
In advance of the rollout, RIM announced a variety of music and video partners for BB10, including Walt Disney Studios, Sony Pictures, Universal Music Group and Warner Music Group. RIM said BlackBerry World would have a wide selection of music, TV shows and movies, with many movies released the same day as on DVD.
 



This could be Research In Motion's make-or-break week. As the Canadian company attempts to revive its fortunes by unveiling its delayed but anticipated new BlackBerry 10 platform and the first BB10 devices on Wednesday in Manhattan, rumors are flying as a few details are emerging.

One rumor is that the touchscreen BlackBerry Z10, one of two smartphones the company is expected to show at the launch, will be available for an unsubsidized price of $755 and, when offered with a two-year contract by a carrier, will run under $200. This could make make it a bit cheaper than, say, the 16 GB iPhone 5 or the Samsung Galaxy S III.

On Monday, RIM announced a variety of music and video partners for BB10, including Walt Disney Studios, Sony Pictures, Universal Music Group and Warner Music Group. The company said that BlackBerry World would have a wide selection of music, TV shows and movies, with many movies released the same day as on DVD.

Lenovo Backing Away

Meanwhile, Lenovo is backing away from reports last week that it might be considering a RIM acquisition. Lenovo's CFO, Wong Wai Ming, had told Bloomberg News that his company was considering various acquisition possibilities, including Lenovo. The report raised the possibility that RIM could face major issues with U.S. and Canadian governmental clients, and possibly some corporate ones, because of the fact that Lenovo is a Chinese company and China has been the source of many security, freedom of expression and intellectual property concerns.

But on Monday, Lenovo issued a statement that the CFO's comments were general statements about mergers and acquisition possibilities, and that the inquiring journalist had raised the RIM possibility. In other words, there is no active movement by Lenovo to buy RIM.

To keep going what it hopes will be great buzz following Wednesday's event, RIM has scheduled a 30-second ad to be aired during the Super Bowl on Sunday. It's a considerable investment, given that 30 seconds of airtime in that big sports event goes for $3.8 million.

'Reset Consumer Expectations'

Current Analysis' Avi Greengart, who will be attending Wednesday's event, told us that RIM is "trying to reset consumer expectations for the brand" with its launch. While the company is known for its appeal among enterprises, Greengart noted that "three-quarters of its base is consumers," and, even though it has adherents in IT departments, those departments are being inundated by the "bring your own device" movement.

So, he said, RIM "has to pitch the new devices as something consumers want" in order to make it in both the consumer and business markets.

Greengart noted that RIM has announced one device at the launch will be all-touch, the other will have a physical QWERTY keyboard, and "the focus is going to be on personal productivity, for people who want to get stuff done."

But, he said, RIM's task for long-term survival is "trying to establish a third ecosystem in what is now a duopoly," with Apple's iOS and Google's Android.

"That's a tall order to fill," he said.
 

Tell Us What You Think
Comment:

Name:



Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.


 Mobile Tech
1.   Is the Amazon Fire Phone a Winner?
2.   Review: Amazon's New Fire Phone
3.   Apple Smart Watch Patent Surfaces
4.   iPhone 6: Bad for Apple Tablet Sales?
5.   GoTenna: Work-Thru for Dead Zones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.