News & Information for Technology Purchasers NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
This ad will display for the next 20 seconds. Click for more information, or
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Register for a certification exam.
Average Rating:
Rate this article:  
Dreamforce 2012 Offers Host of New Social CRM Choices
Dreamforce 2012 Offers Host of New Social CRM Choices

By Barry Levine
September 24, 2012 9:55AM

    Bookmark and Share bills the annual Dreamforce show as "The Cloud Computing industry event of the year," focused on customer relationship management (CRM) and related marketing technologies. Analyst Brad Shimmin pointed out a big emphasis at this year's show was on making business processes more collaborative within the enterprise.

Dreamforce 2012 has entered the history books.'s big, annual get-together in San Francisco rolled out a variety of new solutions that combine the company's overlapping fields of interest -- cloud, mobile and social.

This year's Dreamforce, the 10th Annual installment, saw its registration grow by a phenomenal 96 percent year-over-year, with 90,000 registrants and more than 100,000 watching live on Facebook. The in-person event ran Sept. 18-21 at San Francisco's Moscone Center.

'Facebook-Like Identity'

Among the new releases:'s new Touch platform, which allows companies to write applications once, and then deploy them to multiple types of devices.

The new Salesforce Identity provides a single sign-on that offers what the company described as a "Facebook-like identity for the enterprise." It allows for a single sign-on that can be utilized across multiple cloud-based apps, eliminating the need for multiple sign-ons and enabling IT to push data to apps across multiple platforms in a single feed.

There's also the new Chatter Communities for Partners for connecting companies with their distributors, resellers, suppliers and others for securing deals, gaining access to sales tools and utilizing experts.

Chatter Communities for Service allows customers to connect with private communities of peer and company experts, and it integrates with Salesforce's Service Cloud to provide customer service.

Chatterbox offers secure file sharing between any devices, and there's a new Social Key via Salesforce's, enabling a company to utilize its data on customers for customer relationship building via social networks.

Marketing, Performance Management

The company said its new Salesforce Marketing Cloud is the first suite to combine social listening, content, engagement, advertising, workflow, automation and measurement. The Marketing Cloud is powered by two of Salesforce's recent acquisitions for social marketing, Buddy Media and Radian6.

The Marketing Cloud offers real-time social listening from Facebook, Twitter, YouTube, LinkedIn, and blogs. It provides the ability to create and deploy social content using more than 50 applications, build communities of customer advocates, manage and execute social ad campaigns, and track campaign results., billed by the company as the world's first social performance management platform, is designed to motivate employees with real-time recognition, rewards, relevant performance reviews and continuous feedback. Rewards from this "human resources for the social era" service can be redeemed through Amazon, thanks to a new partnership with Salesforce, and a partnership with Workday HCM provides worker data for the service.

Also at Dreamforce, the cloud platform-as-a-service Heroku announced the launch of a new service for building and running Java applications in the cloud, creating and deploying new offerings at a fraction of the time previously required. (continued...)

1  |  2  |  Next Page >


Tell Us What You Think


Patrick Rafter:

Posted: 2012-09-26 @ 7:11pm PT will always be a leader in the CRM space, another solution worth investigating CrowdForce (TM) from CrowdEngineering (, picked by Altimeter, Gartner, Forrester as a "vendor to watch"

1.   Salesforce App Personalizes the Sale
2.   Will Next OS X Bring New Apple Grief?
3.   Sprint Becomes Google Apps Reseller
4.   Target App Makes Shopping a Snap
5.   Cisco Woos More Devs with DevNet

Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Mobile Apps Offer Last-Minute Deals
Along with spontaneity and surprise.
Average Rating:

Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."

NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.