News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Mobile Tech / Surface Tablet Price Cuts Will Stay
DDoS Protection Powered By Verisign
Microsoft Makes Surface Tablet Price Cuts Permanent
Microsoft Makes Surface Tablet Price Cuts Permanent
By Barry Levine / NewsFactor Network Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
AUGUST
30
2013


That sound you heard in early August was the price of Microsoft's Surface Pro dropping by a hundred dollars. Now, the technology giant has decided to make the price cut permanent, as well as offer price cuts for accessories and bundles.

The price cut, which had been expected to end Friday, affects all Surface Pro models. The 64 GB model, for instance, now sells for $799, and the 128 GB for $899. Touch Covers are now $40 less, making them $79, and the Limited-Edition Cover is $89. There is no price change for the $129.99 Type Cover. The Type Cover offers actual physical keys on its keyboard, compared with the pressure-sensitive ones in the Touch Cover.

The Surface RT, whose price had been cut $150, will stay at its price of $349 for the 32GB model and $449 for the 64GB. Surface RT bundles with the Touch Cover will be offered for another $50. There are no bundle discounts for the Surface Pro.

'Exciting to See'

In a statement to news media, Microsoft said the "customer response to recent Surface pricing and keyboard-cover promotions has been exciting to see." It added that customers "who buy Surface love Surface, and we're eager for more people to get their hands on this incredible device." The company has said the new prices will roll out to markets worldwide through a "phased approach."

Two factors are attributed to the price cut being made permanent. First, sales of the Surface tablet line have been disappointing. In July, the company revealed that both tablets in the product line had brought in only $853 million from their launch in October of last year to June. That was less than the $900 million write-down Microsoft took for unsold Surface RT tablets.

The second factor is that Microsoft wants to move existing inventory, to make room for the next generation of its tablets. A new Surface RT model, with a Qualcomm Snapdragon 800 System-on-a-Chip and RT 8.1, is expected to be released by the end of this year. Additionally, there have been reports that a next-generation Surface Pro is in the works, using an Intel Haswell processor and featuring better battery life.

Cuts Were 'Inevitable'

There are signs that the price-cutting strategy, which also includes big discounts to schools and educational conferences. is having some effect. Earlier this week, ad network AdDuplex reported that usage of the Surface RT tablet had improved since its last report in April.

The RT's usage grew from 6.2 percent to 9.5 percent of the ad network's total in that period. Similarly, the Surface Pro went from 23rd most-used Windows 8 device in the April stats to the seventh. AdDuplex's numbers favor the tile-based interface that is the only interface in the RT and an optional one in the Pro, so the overall picture might be skewed, but there are also anecdotal reports of increased purchases following the discounts.

Laura DiDio, an analyst with Information Technology Intelligence Consulting, said making the price cuts permanent was "inevitable." In fact, she added, "if I were Microsoft, I'd be cutting them even more," plus offering "rolling promotions by region."

Tell Us What You Think
Comment:

Name:

Steve:

Posted: 2013-09-03 @ 12:47pm PT
Still overpriced.

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN MOBILE TECH
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | CRM Systems | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.