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ICANN Approves New Top-Level Domains ICANN Approves New Top-Level Domains
By Erika Morphy
April 11, 2005 11:58AM

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Some industry observers question whether there will be sufficient traction for top level domain names beyond .com and .net. Within the travel community at least, momentum has been building for the last two years, said Tralliance COO Cherian Mathai.
 

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ICANN, the Internet's oversight agency, has given final approval to two new Internet top-level domains. One is ".jobs" for employment and human-resource companies. The other is ".travel" for the travel and tourism community.

ICANN, which stands for Internet Corporation for Assigned Names and Numbers, announced these designations at its 22nd international public meeting held in Mar del Plata, Argentina last week.

Prior to that, ICANN has spent the last few months negotiating contracts with companies to manage the new domain names.

Jobs and Travel Domains

The .jobs domain name will be administered by Employ Media LLC, which proposed the new extension along with the Society for Human Resource Management.

The .travel address will be administered by Tralliance in conjunction with the sponsor, The Travel Partnership Corporation, or TTPC, a nonprofit entity that will assist in policy development.

According to Tralliance, TTPC has more than 100 international travel trade associations already committed to participate.

Beyond Dot Com

Some industry observers question whether there will be sufficient traction for top level domain names beyond .com and .net. Within the travel community at least, momentum has been building for the last two years, said Tralliance COO Cherian Mathai.

"Even when we were still campaigning for approval, we were working with travel associations and firms to explain the need for a .travel," he said.

The result, he said, is a familiarity in the community for the suffix. "I would say there is a great deal of pent up demand for this domain name now."

Mathai said it is difficult to say exactly when .travel will be ready for registration, estimating that by the end of summer it will be ready for start up.

"We are also creating systems to authenticate potential .travel registrants. That system Relevant Products/Services, and the registration system, are now in the process of being deployed."

ICANN has given preliminary approval to other top-level domains, including ".post" for postal services and ".mobi" for mobile services.

Other names up for discussion include ".cat" for the Catalan language, ".asia," ".tel" and ".xxx" for pornography.
 

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