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Sony Ericsson Rolls Out New Handsets
Sony Ericsson Rolls Out New Handsets

By Barry Levine
March 28, 2007 11:21AM

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The Sony Ericsson Z750 mobile phone -- one of two new models introduced this week at the CTIA Wireless trade show -- has a cornucopia of features, including news headlines via RSS that scroll across the screen, a 2.0-megapixel camera so you can picture-blog as you go, a built-in FM radio, 3D-gaming capabilities, a music player, and a Memory Stick Micro expansion slot.

Two new mobile phones from Sony Ericsson, announced this week at the CTIA Wireless trade show in Orlando, are notable for their speed, their ability to measure distance, and their good looks.

The Z750 is the company's first HSDPA phone in the U.S. HSDPA is a very fast 3G data standard, adopted by Cingular and nearly all European operators, according to Avi Greengart, an analyst at Current Analysis. Samsung, LG, Palm, and Motorola already have HSDPA phones in the U.S.

The other distinguishing characteristic of the Z750, he said, is its pretty looks. "It's a clamshell model," he said, "all metallicized and with a mirror finish. So the caller ID screen disappears when it's closed, and lights up from within when it's active."

Direct Push and Much More

The phone has a cornucopia of features. It offers news headlines via RSS that scroll across the screen, a 2.0-megapixel camera so you can picture-blog as you go, a built-in FM radio, 3D-gaming capabilities, a music player, and a Memory Stick Micro expansion slot.

Its e-mail capabilities include support for Microsoft's Direct Push technology, which permits syncing with e-mail, contacts, and calendar kept on a Microsoft Exchange server.

The company clearly hopes that the Z750 will become the basis for a new development platform, as it's the first phone based on Sony Ericsson's Java Platform 8. This "next generation Java umbrella standard," the company said in a statement, aims to create "a predictable environment for application developers, reducing porting issues when they develop new applications and games for the new generation of phones."

The Z750 will be available in Q3. No price was announced.

First Sliding Walkman Phone

The unique features of the other announced Sony Ericsson phone could do well in a dating ad. It is thin, welcomes exercise, and, according to Greengart, is also "beautiful."

It's a "sliding Walkman Phone," he said, "and very attractive" in either white or black. "You know you're getting a good music experience," he added, "like the other Walkman phones." The sliding design is a first for the Walkman phone line.

The W580, quite svelte at 14-mm thick, can also help you stay thin with one of the first built-in cell phone pedometers to track steps, calories, speed, distance, and time while you run or walk.

Its features include Bluetooth stereo, a 2-megapixel camera, song ID with capacity for up to 470 full-length tracks, an FM radio, quad-band support, and a variety of games and other entertainment features. The phone is a 2.5G device with EDGE capabilities.

The Bluetooth Music Receiver MBR-100 allows you to use the W580 as a remote control and playback device for your home stereo system, so you can save the energy you're measuring elsewhere. Greengart noted that it uses the Bluetooth A2DP standard for sending music.

The W580 be available in Q3, in selected markets. No pricing is specified at this time.

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