News & Information for Technology Purchasers
NewsFactor Network Sites:   NewsFactor.com Security CRM Business Sci-Tech Newsletters XML/RSS Feed  
   
Home Enterprise I.T. Hardware Software Communications More Topics...
Personal Tech
Average Rating:
Rate this article:  
Apple Threatens To Close iTunes Store If Fee Hiked Apple Threatens To Close iTunes Store If Fee Hiked
By Frederick Lane
October 1, 2008 1:50PM

    Bookmark and Share
Apple, Inc. has threatened to close its online iTunes Store if the Copyright Royalty Board approves a proposal by the National Music Publishers Association to increase music royalties from nine cents to 15 cents. Apple's Eddy Cue told the CRB that the iTunes Store operates on very small margins. He said a royalty hike would hurt Apple's profits.
 



On Thursday, the Copyright Royalty Board (CRB) in Washington, D.C., is scheduled to vote on a request by the National Music Publishers Association to increase the royalties paid to its members for online music sales. Artists are currently paid a royalty of nine cents and want the CRB to increase it to 15 cents.

The move is opposed by the Recording Industry Association of America and the Digital Media Association, a trade group of online music retailers that includes AOL, Apple, MusicNet, Napster, RealNetworks and Yahoo.

The CRB's decision will be the first to address the sale of digital music and will establish royalty rates for publishers and artists for the next five years.

Thin Margins for iTunes

None of the opponents of the royalty hike have been as emphatic as Apple, and the reason isn't hard to discern. Apple's online iTunes Store is the largest and most successful digital delivery service Relevant Products/Services, and an increase would mean some difficult choices.

In a filing with the CRB last year, iTunes Vice President Eddy Cue said Apple has invested millions in the online store, and providing a quality consumer experience costs Apple a huge amount each month.

"The fact is," Cue wrote, "that even though we are optimistic about the future of the online music marketplace and heartened by iTunes' success so far, there are significant risks posed by very high operating costs, the infancy of the market, the evolving nature of the business models attempting to provide digital music to customers, and the competitive pressures that we face -- particularly from privacy."

The digital-music business, Cue told the CRB, has very small margins, and it is only because Apple recognizes that fact that the iTunes Store has never lost money. That could change, he said, if the royalty rate is increased.

"Any increase in the royalty rates we pay for musical works would have a significant adverse impact on the commercial viability of iTunes," he warned. "The industry needs reduced, not increased, costs in order to continue to attract the investments necessary to its growth and stability."

Would Apple Really Cook the Golden Goose?

But what really caught people's attention was Cue's suggestion that a royalty increase might cause Apple to shut down the iTunes Store.

If the CRB raises the royalty rates, Cue said, Apple would be faced with two options: Increase the retail cost of music tracks, which in turn would reduce sales; or absorb the cost of the royalty increase, which would erode the company's profit margin.

"Apple has repeatedly made clear," Cue warned, "that it is in this business to make money, and most likely would not continue to operate iTunes if it were no longer possible to do so profitably."

Most analysts think Apple is unlikely to summarily shut down the iTunes Store. The online store handles 85 percent of the world's digital-music sales, or 2.5 billion tracks. Moreover, the store plays a tremendously important role in driving sales of Apple's iconic music hardware Relevant Products/Services, the iPod, and now its music/app devices, the iPhone and iPod Touch.

Nonetheless, the threat to pull the plug gives Apple a sizable bargaining chip. Whether it is one that the CRB thinks is valuable will be seen this week.
 

Tell Us What You Think
Your Comment:



Advertisement


 Personal Tech
1.   Google Buzz Connects Gmail Users
2.   iPhone OS, Android Gain in Q4
3.   Nvidia Auto-Switches Notebook GPU
4.   Macworld Focuses on Mobile Apps
5.   MS: Windows 7 Doesn't Hurt Battery


advertisement
EPIC Objects To Google-NSA TiesEPIC Objects To Google-NSA Ties
Cyberattack meant to rattle Google?
Average Rating:
Symbian 3 Is Now Fully Open SourceSymbian 3 Is Now Fully Open Source
But mobile OS remains linked to Nokia.
Average Rating:
Sony Ericsson Unveils Aspen HandsetSony Ericsson Unveils Aspen Handset
Windows Mobile unit comes with Skype.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Enterprise Hardware Spotlight
Nvidia Auto-Switches Notebook GPU To Save Battery Life
Nvidia has taken the wraps off a notebook technology that chooses the best graphics processor for any given application and automatically routes the workload to Nvidia or Intel processors.
 
Microsoft Says Battery Woes Not Caused By Windows 7
Battery problems on Windows 7 machines are not caused by the operating system. That's the position of Stephen Sinofsky, head of the Windows division, in a long posting on the Windows engineering blog.
 
IBM's New POWER7 Servers Save Energy with Big Loads
IBM has unveiled high-capacity servers that are the first to be based on its new, multi-core POWER7 chip. It said the new line is designed "to manage the most demanding emerging applications."
 

Enterprise Technology Spotlight
Intel Launches Quad-Core Itanium 9300 Series Processor
After two unexpected delays, Intel has launched the Itanium 9300 series, a 64-bit, quad-core processor code-named Tukwila that is expected to double the performance of its predecessor.
 
Google May Add Facebook, Twitter Links to Gmail
Google will reportedly roll more social-networking features into Gmail, the fastest-growing e-mail service. The new features could save users the trouble of switching to Facebook or Twitter.
 
IBM's New POWER7 Servers Save Energy with Big Loads
IBM has unveiled high-capacity servers that are the first to be based on its new, multi-core POWER7 chip. It said the new line is designed "to manage the most demanding emerging applications."
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Hardware | Software | Communications | Network Security | Wireless Tech | Linux/Open Source
Apple/Macintosh | Microsoft/Windows | World Wide Web | Data Storage | E-Commerce | Personal Tech | Tech Trends | Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | Free Whitepapers | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2010 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo.