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The message appeals to Android users flirting with an iPhone, rather than to Apple's core audience, he added.
"They are not trying to convert the choir," King told us.
The rivalry between Apple and Samsung is as hot as it is personal now that Apple has won a patent infringement case, convincing a jury that some of Samsung's most successful mobile devices are a rip-off of Apple designs. A California judge is deciding which of Samsung's tablets and smartphones will be banned here as a result, though Samsung is appealing the verdict.
Showing that turnabout is fair play, Samsung is now seeking to ban the iPhone 5 in the U.S., claiming it violates Samsung wireless patents, Reuters reported.
Clash of Titans
A range of Samsung devices, most powered by Google's Android operating system, on all major carriers have made the South Korean giant the top phone manufacturer in the world, according to second-quarter statistics, while the iPhone remains by far the single most popular device.
Samsung says it sold 20 million of its flagship Galaxy S III smartphones in the first 100 days after launching in Europe in May and the United States in June.
While that may seem impressive, analysts project, and Apple reportedly expects, to move 50 million iPhone 5s through sales channels by the end of the year. (That is, unless, those middle-aged fans and technical illiterates in line scare people over to the nearest Samsung dealer.)