Newsletters
News & Information for Technology Purchasers NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home Enterprise I.T. Cloud Computing Applications Hardware More Topics...
Mobile Phones
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
OnePlus One Smartphone Boasts
OnePlus One Smartphone Boasts 'Secret' Android Weapon

By Jennifer LeClaire
April 23, 2014 10:20AM

    Bookmark and Share
Pete Lau, a former vice president at Oppo, a company known for manufacturing high-end consumer devices such as smartphones and DVD players, is the brainpower behind OnePlus and the OnePlus One. Lau has the smarts to make a go of it with the OnePlus One in the global smartphone market, despite the challenges.
 



You’ve probably never heard of OnePlus, but the Chinese handset manufacturer is making a big (pre-emptive) splash with its soon-to-launch flagship device. With its OnePlus One, the company hopes to disrupt the market with a compelling specs-plus-price combination.

OnePlus One offers specs in line with what the Samsung Galaxy S brings to market at price of just $299. A Qualcomm Snapdragon 801 processor with quad-core CPUs at speeds of up to 2.5GHz per core powers the device. It’s about three inches wide and offers a 5.5-inch, 1080p IPS LCD screen. But specs and pricing are only half the battle.

“The real challenge is dotting the Is and crossing the Ts,” Avi Greengart, an analyst at Current Analysis, told us. “This is an incredibly competitive market and even if you can come up with economics that allow you to make money off a relatively low volume, there’s still a lot of detail work required to create a complete product. And that goes way beyond all the challenges new brands face in terms of brand recognition and distribution and pricing.”

OnePlus’ Secret Weapon

But the OnePlus One has what it considers a secret weapon, of sorts. It’s called CyanogenMod. You’ve probably never heard of that, either. CynaogenMod is an aftermarket firmware based on the open-source Android mobile operating system. It offers features not found in the official Android-based firmwares of vendors.

CyanogenMod 11S makes its debut on the OnePlus One, promising a “unique visual experience” that allows users to customize their devices by mixing and matching thousands of themes. Users can also tap into a theme engine and store to select a look and feel that suits them.

OnePlus is also pointing to the privacy attributes of CyanogenMod. According to the company, SMS encryption between the One and CyanogenMod or TextSecure-compatible device keeps private chat between friends private. And a feature called Privacy Guard “keeps nosey apps at bay” by letting users control how apps use data.

The One comes equipped with a Sony Exmor IMX214 13 megapixel camera with f/2.0 aperture and dual LED flash. The company said a 5 megapixel distortion-free font-facing camera and extra-wide 80-degree capture angle offers better quality images.

Invasion From the Far East?

Pete Lau, a former vice president at Oppo, a company known for manufacturing high-end consumer devices such as smartphones and DVD players, is the brainpower behind OnePlus. Lau has the smarts to make a go of it in the global smartphone market, despite the challenges. Of course, his is not the only emerging Asian company looking to enter the West’s smartphone market.

“Later this year we are expecting Meizu to bring some of its phones to Western markets. That company considers itself the Apple of China,” Greengart said. “Someone in the U.S. Midwest has probably never heard of them but they’ve been making high-quality phones for a while in China.”

The OnePlus One will first roll out in Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, United Kingdom, and the United States in 16GB Silk White for $299 and in 64GB Sandstone Black for $349. There was no information on which carriers would offer the device. The device will launch sometime in the second quarter.
 

Tell Us What You Think
Comment:

Name:

LetTheCarriersBeJustPipes:

Posted: 2014-04-23 @ 3:33pm PT
I don't want the device from a carrier. I will pay $349 to buy it unlocked and direct (similar to how I can buy a Google Nexus 5 today).



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Phones
1.   Nokia X Phones Had Identity Crisis
2.   Microsoft Axes Android Phones
3.   Sapphire Screen Reported on iPhone 6
4.   Is Apple Dumping iPhones on eBay?
5.   BlackBerry's Hip To Be Square


advertisement
Nokia X Phones Had Identity Crisis
'Gateway' devices didn't resonate.
Average Rating:
Take My Coffee, But Leave My Phone
We're addicted to phones, study finds.
Average Rating:
IBM Uncovers Android Security Flaw
Ten percent of devices at risk.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
NewsFactor Network
Home/Top News | Enterprise I.T. | Cloud Computing | Applications | Hardware | Mobile Tech | Big Data | Communications
World Wide Web | Network Security | Data Storage | Small Business | Microsoft/Windows | Apple/Mac | Linux/Open Source | Personal Tech
Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.